Introducing the Alterna Caviar Infinite Color Hold Collection

I’m no stranger to color-treated hair. For the past 3 years, I’ve been dying & toning my hair every 2 to 4 weeks. My hair colorist and I have spent many-a-hours together, and these frequent visits to the salon call for exceptional TLC for your locks. Experimenting from an accidental brassy yellow, to a vibrant purple, a lavender hue then to my now silver locks, my hair has always been an extension of myself & self expression. Whether it be my wardrobe, makeup or hair, I say go bold. With the Alterna Caviar Infinite Color Hold Collection on my side, my hair retains its shine like it’s the first day out of the salon chair.

A key element that attracted me to the Infinite Color Hold line is the fact that it is catered to color-treated hair, free of parabens & sulfates. If you want to keep your color longer and away from brassy fading, stay away from sulfates! Also, this line contains antioxidants, which aren’t just amazing for your skin, but it also acts as a sunblock for your hair color.

My favorite product in the collection as to be the Vibrancy Serum, which doubles as a leave-in treatment or color recharging mask when mixed with your Conditioner. As part of my normal skin regimen, I exfoliate and do a mask twice a week, and most of us don’t realize that our hair also needs that attention. It makes a great difference, and it’s also a good time to set aside some me-time. Run the bath, drop in your bath oils, lay on a sheet mask and slater on this double-timing treatment & unwind.

Squeeze the amount of Conditioner you would typically use, then add in 6-8 pumps of the Vibrancy Serum depending on your hair length. This can be done in a bowl or simply in the palm of your hands like so.

Thoroughly mix these two products together.


Now you have yourself a mask.

Massage into damp hair & leave in for 3 minutes (or as long as your heart desires) for soft locks that also smell amazing. Rinse thoroughly.

I like to towel dry my hair, then add another 2-4 pumps of the Vibrancy Serum and run it through my damp hair.

Now that your hair is on its best behavior. Dry. Then time to style. A simple go-to hairstyle of mine is tousled, soft waves. Effortless curls that lowkey do require a bit of effort. Follow my mini step-by-step below. I finish the look with a generous spritz of the Infinite Color Hold Topcoat Shine Spray. This spray not only leaves my hair smelling amazing, but it also protects my hair from UV rays for longer lasting vibrant color & shine.

The Alterna Haircare Caviar Infinite Color Hold Collection  is available at Sephora. 

This post was sponsored by Alterna through their partnership with POPSUGAR. While I was compensated to write a post about Alterna, all opinions are my own.

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